Our Mission

Honoring not-for profit organizations who adhere to our mission (1) To improve the quality of life for people in their communities through education, (2) To provide a sustainable future through environmental projects, and (3) To support the patients and families affected by cancer and other life-threatening illnesses. 


I would not be where I am today without the support of family, friends, and my community. Working with our family foundation allows me to give back and to show my appreciation for everything everyone has given to me and my family.

— Alex M. Nelson, Inaugural Executive Director

What We've Achieved

Below are some of the projects and programs our family contributes to and participates in.

  • One Life - a brand created by our very own Alex Echols (Beauty Blood Line) has traveled the world donating his time, his talent, and his love to indigenous people around the world.

  • Sistas of Hope Support Group, Inc. - a breast cancer support group in which Dorothy J. Johnson (Vesta Blood Line) is one of its founding members and a 10-year breast cancer survivor, advocated, and educator.

  • National Parks and Forest - a mission supported by Tracie R. Porter (Ronetta Blood Line) where she donates trees to replenish the earth and in memory of all her loves one who have transitioned from this earth to their new heavenly homes.

  • Children Home and Aid - a not-for-profit organization that provides foster care and foster care licensing where Keisha L. Donmore (Ronetta Blood Line) works, but volunteers her time during the holidays (with Tracie R. Porter) to give children joy during the holidays.

  • Make-A-Wish Foundation - a non-for-profit organization where Zelma Echols (Beauty Blood Line) has made it her passion to make the dreams of children in distress a reality. .

  • Music and Education Initiative - a creative venture started by Elliot Echols (Beauty Blood Line) who takes music into public schools to fill the gap where the eduction system has missed the mark.

We have seen our family go through so much and through it all we have found individual ways to give back to others. Our family foundation will make a difference because it is built on the solid foundation and shoulders of the men and women in the Alexander bloodline.

— Tracie R. Porter, Esq., Chairperson of the Board of Directors